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Module 2.2 Identifying Opportunities
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Introduction to Identifying Business Opportunities
Chapter 1 The link between marketing strategy and entrepreneurial success
Chapter 2 Conducting Market Research
Chapter 3 Market Segmentation and Market Positioning
Chapter 4 How to incorporate market research into a marketing plan
Chapter 5 Understanding the importance of product or service life cycles to markets or market segments
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Module 2.2 Identifying Opportunities
Skill Level
:
Beginner
