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  • Module 2.2 Identifying Opportunities
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    Introduction to Identifying Business Opportunities
    Chapter 1 The link between marketing strategy and entrepreneurial success
    Chapter 2 Conducting Market Research
    Chapter 3 Market Segmentation and Market Positioning
    Chapter 4 How to incorporate market research into a marketing plan
    Chapter 5 Understanding the importance of product or service life cycles to markets or market segments
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    Module 2.2 Identifying Opportunities

    Skill Level: Beginner

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